Privacy Policy

1.Information We Collect

A. Information You Provide to Us

We collect personal information that you voluntarily share with us, including:

• Contact details: name, email address, phone number
• Account details: login credentials if you create an account
• Payment information: processed securely through third-party providers like Mindbody; we do not store full card numbers
• Health-related notes you choose to disclose: for class safety and experience only (e.g., injuries, preferences)
• Video submissions (if applicable): only for teacher hiring applications
• Communication preferences: opt-ins for email, SMS, or marketing updates

B. Information Collected Automatically

When you interact with our website, we may automatically collect:

• IP address
• Device and browser type
• Pages you visit
• Time spent on pages
• Cookies and similar tracking tools

This helps us improve your experience and understand how our website is being used.

C. Information From Third-Party Platforms

If you interact with us through Mindbody, social media, or ad platforms (Meta, Google), we may receive information such as:

• Appointment or membership details
• Contact information
• Ad engagement metrics

All third-party data is handled in accordance with their respective privacy policies.

2.How We Use Your Information

We use personal information to:

• Create and manage your membership or class bookings
• Provide customer support
• Send messages about class schedules, updates, and offerings
• Communicate presales, promotions, and studio announcements
• Process payments securely
• Improve our classes, services, and website
• Comply with legal obligations

For teacher hiring, video submissions and application details are used only for evaluating your application.

3.How We Share Your Information

We do not sell your personal information.

We may share information with:

A. Service Providers

Trusted partners who assist with:

• Payment processing (Mindbody or similar)
• Email or SMS communication
• Website analytics
• Advertising and marketing

These providers are required to safeguard your information and use it only as instructed.

B. Legal or Safety Requirements

We may disclose information if required to:

• Comply with Virginia state or federal law
• Respond to legal requests
• Protect the rights, safety, and property of our members, staff, or studio

C. Business Transfers

If Pulse Yoga undergoes a merger, acquisition, or restructuring, your information may be transferred to the new entity with appropriate protections.

4.Cookies and Tracking Technologies

We use cookies and similar tools to:

• Improve website performance
• Understand visitor behavior
• Remember your preferences
• Support marketing and advertising

You can adjust cookie settings through your browser.

5.Your Privacy Rights (Virginia Residents)

Under the Virginia Consumer Data Protection Act (VCDPA), you have the right to:

• Access the personal data we hold about you
• Correct inaccuracies
• Request deletion of your data
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal data (we do not sell data)
• Request a copy of your data

To exercise any rights, email us at info@pulseyogastudio.com
We will respond within the time required by Virginia law.

6.Data Security

We take reasonable steps to protect your personal information through:

• Secure payment processing
• Limited internal access
• Encryption and security controls
• Staff training on data safety

However, no online system is ever 100 percent secure.

7.Data Retention

We retain your information only as long as necessary to:

• Provide services
• Meet legal or accounting obligations
• Maintain accurate membership and transaction records

You may request deletion at any time (subject to legal requirements).

8.Children's Privacy

Our services are not intended for individuals under 16 without parent or guardian consent.
We do not knowingly collect information from children.

9.Marketing Communications

You may opt out of:

• Email newsletters
• SMS updates
• Promotional messages

Each message includes an unsubscribe link or instructions.

10.Links to Third-Party Sites

Our website may contain links to external platforms (Mindbody, Facebook, Instagram, etc.).
We are not responsible for their privacy practices and encourage you to review their policies.

11.Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted with a new effective date.

12.Contact Us

If you have questions or would like to exercise your privacy rights, please reach out.